Heidi S. Cole
Heidi advises companies and individuals on a wide range of general corporate and business law matters including entity formation, business and operational agreements, asset and stock purchases and sales, and commercial real estate transactions. She regularly negotiates product distribution agreements and co-branding agreements for the retail and wholesale industries.
Heidi leads the firm’s e-commerce practice group where she counsels clients in the legal practice areas of marketing and promotions law. She regularly drafts and reviews official rules for online and in-store sweepstakes and contests in addition to negotiating special events agreements involving the entertainment industry including celebrity spokesperson agreements and product placement agreements.
Provided comprehensive regulatory counseling in the area of cause marketing to a global food manufacturer involving its annual charitable sales promotion. This included handling multi-state registration as a commercial co-venturer, negotiating sponsorship agreements with charitable partners and reviewing advertising copy and disclosures in connection with charitable sales campaigns.
Heidi enjoys photography and taking road trips with her family. She is an avid political enthusiast having once agreed to host a small house party in support of Governor Jon Huntsman’s 2012 presidential bid only to have 300+ people cram into her home.
Professional and Community Involvement
- 2007-2008: Fellow, Vesta Roy Excellence in Public Service Series
- 2008-2011: Board of Governors, Vesta Roy Excellence in Public Service Series
- Beware the risks of running online promotional contests Jeffrey Spear and Heidi Cole, NHBR – 11/29/2013