E-Commerce and Marketing

by wpengine | September 20, 2016 3:34 pm

Overview

Some of the most current and changing areas of business law are that of e-commerce and online marketing. While nearly all businesses are reliant to some degree on online advertising, communications and transactions, certain businesses, including consumer products and services companies, are constantly embracing new technologies to cultivate and interact with new and existing consumer groups. Adapting to an ever-shifting array of technologies, regulations and risk can be disconcerting for many businesses.

Orr & Reno’s e-commerce and marketing practice group understands these concerns and has extensive experience addressing the issues that are likely to arise in legal disputes involving Internet companies.  These include copyright issues relating to user-generated content, domain name and trademark disputes, online defamation and other communication torts.

Our interdisciplinary team includes litigators, intellectual property lawyers, transactional attorneys and counsel knowledgeable in the areas of marketing law and taxation of Internet transactions.

Practice Focus

• Negotiation and advice on agreements for web hosting, web development, and with online partners and platforms
• Drafting license and use terms for web-based services
• Negotiation of technology licenses and agreements and agreements for (and suitable protection of) video, audio, and other media created for marketing purposes
• Computer Fraud and Abuse Act issues, including potential liability for ACT violations
• Domain name registrations and rights disputes – including representation in ICANN UDRP proceedings
• Compliance of online and e-mail marketing efforts with FTC and other regulations
• Use of social media for marketing and brand development
• Issues arising from the use of digital and social media by employees
• Making effective disclosures in digital advertising
• Counseling on the use of endorsements and testimonials
• Federal and 50-state compliance with sweepstakes and contest laws, including drafting and review of official rules, state registration filings, and guidance on overall structure of online promotions including those promoting user-generated content
• Federal and 50-state compliance with charitable sales promotions laws in connection with cause marketing campaigns, including contract negotiation with charitable organizations, multi-state commercial co-venturer registration, and required advertising disclosures

Source URL: https://orr-reno.com/practice-areas/business-and-commercial/e-commerce-marketing/

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